Moira Marketing blog

week 15  1. AI tools and modern technology can be a great way to enhance marketing, discover new audiences, and help to think outside the box. However AI can never replace human ideas and connection in marketing, modern technology  and people should work together to be successful.  2. Marketing is a important part of business, it can help to grow small business, advertise new product for big cooperation, and engage consumer into buying a product they might not have thought of. Investing money into marketing can help to increase engagement and sale profits.  3. There is a diverse range of marketing strategy including more traditional catalogs, or personal selling. Marketing happens everywhere from commercials on TV, to radio ads, posters, social media post, calls, door to door selling, and more. Having a array of marketing strategy can help business, create more engagement, and market to a broader audience.  4. Message appeals play a huge roll in selling a produc...

 When planning efforts in company it is important to come up with the right plan to benefit your company. The right plan can excel your business while a bad plan can end it. Today we will take a look at two different business strategies to help you determine which one works best for your company. The two business strategies are generic business, and blue ocean strategy.   Generic Business Strategies  This type of strategy can be adopted by any company regardless of the product or service they sell. There are four main Generic business strategies: Cost Leadership Strategy  This strategy focuses on reducing expensive by lowering cost of product through sourcing from cheaper resources. In return this strategy allows to reach a broader audience and market segments.   Differentiation Strategy  This strategies has different product at a different price points, this offers a array of products, some with higher quality materials, or advanced tec...

week 14 Personal selling can be very useful to create a relationship with the consumer, and be on a one on one basis. personal selling take place face to face between consumer and buyer, can be phone calls, in person, or video chat. There are six stages to the personal selling process, the step are; prospecting, preapproach, approach, presentation, close, and follow up.   Here are the 6 stages:   prospecting:   In prospecting, sale people look for prospect consumer that will buy their product or service. This stage can be produced through advertisement, referrals, and cold canvassing.  preapproach:    Next stage is gathering information and using information from stage 1 on prospect consumer and decide how to approach. Information can be sourced from consumer, other salesperson, and personal observations.  a pproach:  Stage 3 is getting consumer attention and stimulating their interest into product or service. This is a tr...

week 13  Social Media platforms have come a long way since their beginnings, often time adapting to new trends such as short videos and addicting scrolls. While social media is a great place to share thoughts and information, it also has grown to be a place of misinformation and scams. If not careful social media can be a dangerous place mentally as many people gave based their life around followers and likes. While there are downsides to social media, social media is the perfect p;ace to grow your business and a great marketing resource fro big name brands. Company's use social media to promote their product, and allow for easy purchase of their product though Instagram. here are three popular social media sights among users and brands: Facebook  Facebook is a popular social media sight to maintain online connections with people through photos or videos. Facebook also a place to post your thought or feeling and share them wit the world. While Facebook is much like Instagram, ...