Global Marketing Strategy



week 4 Global Marketing strategy is having a plan to sell a product in a foreign country and adapting their Marketing activity to adapt to cultural differences. One ways company's adapt to the global market is by marketing their product in the language mostly spoken in that country. For example in Canada the two main language are English and French. Out near Montreal and Ottawa their is a high French speaking population. so company's would market their goods in French in this area. However out towards Vancouver, their is a higher English speaking population, so they would market their goods in English. Along with language their is also different cultural norms, such as women give men chocolate on Valentine Day while in America it is traditionally vise versa. So a commercial involving men giving chocolate to a women in Japan would not go over so well. Company also will change their packaging or even naming in different country. let take the popular cleaning product Mr. Clean. In Mexico Mr. Clean is Maestro Limpio  and in Puerto Rico; Don Limpio in Spain; Monsieur Propre. however his image remains the same.  

Mr. Clean packaging in Puerto Rico
    

Other company will also change the name or packaging of their product based on the country it is being sold in. Another example included Kit Kat.  The image below shows Kit Kat in Japan. Notice how Japanese Kit Kat offer a more variety of flavors from matcha to milk tea. 

 

Did you know that popular fast restaurants here such as McDonald have different menus around the world? In India McDonald dose not sell any beef burgers since Cows are considered sacred by 85% of the population in India. Instead McDonalds sell the Maharaja Mac: two all-chicken patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun. Also 40% of the population is vegetarian in India, to appeal to the consumer McDonald offer McAloo Tikki burger, which features a spicy breaded potato patty, and the McPuff, a vegetable and cheese pastry.   

Maharaja Mac




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