Moira Marketing blog

 When planning efforts in company it is important to come up with the right plan to benefit your company. The right plan can excel your business while a bad plan can end it. Today we will take a look at two different business strategies to help you determine which one works best for your company. The two business strategies are generic business, and blue ocean strategy.   Generic Business Strategies  This type of strategy can be adopted by any company regardless of the product or service they sell. There are four main Generic business strategies: Cost Leadership Strategy  This strategy focuses on reducing expensive by lowering cost of product through sourcing from cheaper resources. In return this strategy allows to reach a broader audience and market segments.   Differentiation Strategy  This strategies has different product at a different price points, this offers a array of products, some with higher quality materials, or advanced tec...

week 14 Personal selling can be very useful to create a relationship with the consumer, and be on a one on one basis. personal selling take place face to face between consumer and buyer, can be phone calls, in person, or video chat. There are six stages to the personal selling process, the step are; prospecting, preapproach, approach, presentation, close, and follow up.   Here are the 6 stages:   prospecting:   In prospecting, sale people look for prospect consumer that will buy their product or service. This stage can be produced through advertisement, referrals, and cold canvassing.  preapproach:    Next stage is gathering information and using information from stage 1 on prospect consumer and decide how to approach. Information can be sourced from consumer, other salesperson, and personal observations.  a pproach:  Stage 3 is getting consumer attention and stimulating their interest into product or service. This is a tr...

week 13  Social Media platforms have come a long way since their beginnings, often time adapting to new trends such as short videos and addicting scrolls. While social media is a great place to share thoughts and information, it also has grown to be a place of misinformation and scams. If not careful social media can be a dangerous place mentally as many people gave based their life around followers and likes. While there are downsides to social media, social media is the perfect p;ace to grow your business and a great marketing resource fro big name brands. Company's use social media to promote their product, and allow for easy purchase of their product though Instagram. here are three popular social media sights among users and brands: Facebook  Facebook is a popular social media sight to maintain online connections with people through photos or videos. Facebook also a place to post your thought or feeling and share them wit the world. While Facebook is much like Instagram, ...

week 12 Message appeals help to get the consumer to purchase the product by convincing their act to buy. Message appeals are suppose to make you feel emotional, whether it sad, happy, humorous, or rational. There are many different message appeals that are all used for different products or services. Message appeals include; fear, musical, scarcity, rational, youth, and humorous.                          LiMu Emu and Doug are humorous characters used in Liberty Mutual commercials Fear These message appeals are suppose to make you scared of what will happen if you don't purchase this product or what will happen if you continue to use this product such as those anti vape commercials.   Musical Musical messages are catchy songs, or saying. These catchy songs and saying get stuck in your head for days, and that product or service will all ways be on your mind.  Scarcity  Scarcity promote a sense of ur...

 week 11 REI is a company that specializes in selling outdoor gear, such as clothes, gear, shoes, and more. REI sells   other well known outdoor brands such as Patagonia or Cotopaxi while also promoting their own products. Their stores tend to be big sometimes two floors with rows of winter clothes, summer cloths. They sell both men, women, and children clothes. They also have credit card, that give you points back on all your purchases and earns store credit after spending a certain amount of money. REI also offers a membership  where you pay a one time 30$ fee for access to deals and  free outdoor repairs. To promote their company they use different techniques;   Catalogs and Emails  consumer who have shopped at REI before and signed up for a email receives emails everyday about new clothe coming in or deals. They will also send catalogs or mail promoting their credit card and membership such as sign up for the credit card today and get 20% off ...

week 10  What are warehouse clubs? Warehouse clubs are clubs that offer low price points to consumer, they focus more on the price and value of product rather than the customer service. To get into a warehouse you must pay a membership fee, this fee can vary from club to club. These warehouse clubs have gained in popularity over the years for their affordable prices especially with today grocery's and gas price outrageously expensive. These clubs also offer special cafes and popular food such as Costco 1.50 hot dog and their chocolate chunk cookies. These company focus more of operation efficiency than they do customer experience so if your looking for a place to shop with personalized customer experience this is not a place for you. The three well know warehouse clubs-that will be discussed in this blog- are Costco, Sams club, and BJ's.   Costco Costco was founded by Ron Vachris in Seattle, Washington in 1983. They are one of biggest and most well known membership wareho...