Moira Marketing blog

week 4 Global Marketing strategy is having a plan to sell a product in a foreign country and adapting their Marketing activity to adapt to cultural differences. One ways company's adapt to the global market is by marketing their product in the language mostly spoken in that country. For example in Canada the two main language are English and French. Out near Montreal and Ottawa their is a high French speaking population. so company's would market their goods in French in this area. However out towards Vancouver, their is a higher English speaking population, so they would market their goods in English. Along with language their is also different cultural norms, such as women give men chocolate on Valentine Day while in America it is traditionally vise versa. So a commercial involving men giving chocolate to a women in Japan would not go over so well. Company also will change their packaging or even naming in different country. let take the popular cleaning product Mr. Clean. In...

 week 3 The environment the consumer is exposed to can determine the purchases the consumer makes and how much money they spend. The music, lighting, decor, and crowding of stores play into how the consumer feels about the environment. The pressure of time and the money on hand can also effect consumer behavior. A less stressful environment might invite more people to spend more time shopping, therefore leading to larger purchases. The layout of the store, and the people the consumer is shopping with can effect their behavior. For example adults with children are more likely to spend more money then adults alone. Through years of marketing research, store have perfected how to predict consumer behavior.    Here are two brilliant marketing strategy company's use to get consumers to spend more money:   Store Layout: Have you ever walked into the same store two weeks later to notice that the layout is completely different? company do this on purpose to confuse cons...

 Mission statements are used by company's to give people a sense of what their company is and what they stand for. A mission statement should be clear, long term, and inspirational. They can be anything from sustainability practices, or working towards human rights. In recent years there has been a shift in political movements to make our world  more sustainable and equal. Along with these movements people have began to shift away from larger corporations to supporting smaller business with a clear cause. To move with this change, larger corporations  have changed and refined their mission statements to appeal to the consumer wants. People want to see how company are giving back to the world and by having company's market this, consumers are more engaged  Ben and Jerry's and their mission statement The ice cream company Ben and Jerry's has stood out in the ice cream world by having a clear social mission on sustainability, human rights and social justi...