Moira Marketing blog

  What is a intermediaries? Chances are you have seen  intermediaries before and have shopped from their different marketing channels. Intermediaries make the flow of products from suppliers to consumer a easy process. Intermediaries include Wholesaler, Retailers, Brokers, Middleman, Distributor, and Dealer. These functions help the product flow directly from supplier to consumer or help with products flowing to other store such as TJ Maxx or REI tat sell lots of different type of brands. So how is this helpful to you, a consumer? By having the products and services easily accessible to the consumer at different store and locations.  Intermediaries help company have fast delivery by having a successful supply chain management system. the better the system the faster you product is delivered to your door step, the faster the shelves are stocked and you can buy the product. They also help with location successful for store so consumer can have easy access to store closer to...

 Both of these are examples of demand-oriented pricing approach. Both involve setting a product at a high price to attract consumers and increase revenue. the products marked at high price can be signified as new and improved or as a high end product. Yet while there are some similarity it is imported to know the difference between the two.  Skimming Price   Skimming pricing is putting a product at a high price point that consumers are willing to pay. such as when the first Apple Iphone came out the phone was set at a high price over the years the price lowered as the next version of the Iphone came out. Apples Iphones were set at the highest price consumers where willingly to pay. Prestige Pricing Prestige pricing is also putting a product at a high price point so status- conscious consumers are more likely to buy them. This is also a example of target marketing, marketing a products towards a specific consumer base. Many consumer these days care only about the br...

week seven  There are many different types of services out there, from hotels to car wash, each are different and work for a different purpose. The three main type of classifiers for services include:  -service delivered by people or equipment  -for-profit or nonprofit  -government sponsored  Service Delivered by People or Equipment  Services delivered by people are services run by people such as repairing laptops and computers or retail workers helping consumer find goods in store. These services can also be workers at hotels cleaning rooms or front desk workers helping guest with room problems. Service by equipment rarely need any marketing and can be used in replace of people such as the movie projector at movie theaters or self-service technology at grocery stores or airport check ins.  For-profit or Nonprofit For-profit service seek to establish a relationship with consumer so the consumer will come back and repurchase the products. Non-profit ser...

TJX multi-branding strategy is used to reach different areas of consumer needs, and to broaden their consumer base. Currently their are fiver stores part of the TJX family in America; Marshall's, TJ Maxx, Sierra, HomeSense, and HomeGoods.  All of the  TJX stores offer name brand products at discounted prices. Each store covers  different area of products such as  clothing, shoes, house hold product, food, and outdoor supply. All of the TJX stores are different, each  catering to a different consumer base such as Sierra specializing in outdoor product at a discounted price or HomeGoods in house hold items.    Here is a deeper understanding of the TJX store: TJ Maxx/Marshall's  TJ Maxx and Marshall's are two of the TJX company's most famous and popular stores. Other than their  name their is not much different between these stores. Both store sell the same if not very similar products such as clothing, jewelry, beauty products, handbags, shoes,...

Notice how when you shopping at the grocery store all of the adult cereal packaging is boring and very minimum. Usually the adult cereal has a picture of the cereal, description on the healthy benefits, and maybe some little animations. While looking at the kids cereal you see bright colors with bright fun animations and characters with slogans such as "berry blast" or "chocolate goodness." When marketing cereal company tend to add more bright color and friendly characters on their box, kids cereal is also strategically placed below at eye level  so that kids are more likely to pick them up. This is the same with cereal marketed towards adults, the cereal placed at a higher level so they are easy to access and read. This marketing technique is not just unique to cereal company's, this can be found across a broad range of company specializing in different industry.   look below at the difference in packaging between kid and adult hair care products.  Hair care: A...