Moira Marketing blog

week 12 Message appeals help to get the consumer to purchase the product by convincing their act to buy. Message appeals are suppose to make you feel emotional, whether it sad, happy, humorous, or rational. There are many different message appeals that are all used for different products or services. Message appeals include; fear, musical, scarcity, rational, youth, and humorous.                          LiMu Emu and Doug are humorous characters used in Liberty Mutual commercials Fear These message appeals are suppose to make you scared of what will happen if you don't purchase this product or what will happen if you continue to use this product such as those anti vape commercials.   Musical Musical messages are catchy songs, or saying. These catchy songs and saying get stuck in your head for days, and that product or service will all ways be on your mind.  Scarcity  Scarcity promote a sense of ur...

 week 11 REI is a company that specializes in selling outdoor gear, such as clothes, gear, shoes, and more. REI sells   other well known outdoor brands such as Patagonia or Cotopaxi while also promoting their own products. Their stores tend to be big sometimes two floors with rows of winter clothes, summer cloths. They sell both men, women, and children clothes. They also have credit card, that give you points back on all your purchases and earns store credit after spending a certain amount of money. REI also offers a membership  where you pay a one time 30$ fee for access to deals and  free outdoor repairs. To promote their company they use different techniques;   Catalogs and Emails  consumer who have shopped at REI before and signed up for a email receives emails everyday about new clothe coming in or deals. They will also send catalogs or mail promoting their credit card and membership such as sign up for the credit card today and get 20% off ...

week 10  What are warehouse clubs? Warehouse clubs are clubs that offer low price points to consumer, they focus more on the price and value of product rather than the customer service. To get into a warehouse you must pay a membership fee, this fee can vary from club to club. These warehouse clubs have gained in popularity over the years for their affordable prices especially with today grocery's and gas price outrageously expensive. These clubs also offer special cafes and popular food such as Costco 1.50 hot dog and their chocolate chunk cookies. These company focus more of operation efficiency than they do customer experience so if your looking for a place to shop with personalized customer experience this is not a place for you. The three well know warehouse clubs-that will be discussed in this blog- are Costco, Sams club, and BJ's.   Costco Costco was founded by Ron Vachris in Seattle, Washington in 1983. They are one of biggest and most well known membership wareho...